About This Policy
This Privacy and Data Usage Policy describes how your personal information is collected, used, and shared when you visit sercap.org (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “device information.”
We collect device information using the following technologies: “cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org (opens new window).
How We Use Your Personal Information
We use the action information that we collect generally to fulfill any requests for information placed through the Site. Additionally, we use this action information to communicate with you.
When in line with the preferences you have shared with us, we can provide you with information or advertising relating to our products or services.
We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our clients use the Site – you can read more about how Google uses your personal information at https://www.google.com/intl/en/policies/privacy/ (opens new window).
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout (opens new window).
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work (opens new window).
You can opt out of targeted advertising by visiting these links:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads (opens new window)
- GOOGLE – https://www.google.com/settings/ads/anonymous (opens new window)
- BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads (opens new window)
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/ (opens new window).
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a "do not track" signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete this information.
Changes to this Policy
How to Contact Us
If you need assistance, we can be reached at (540) 345-1184, toll free at (866) 928-3731 and TTY: 711 Monday – Thursday 8:00 AM to 5:00 PM, and 8:00 AM to Noon Fridays (all times Eastern Standard Time), as well as at firstname.lastname@example.org.